CHABÉ
LIMOUSINES
Paris — EST. 1921
Redefining the codes of private travel
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CLIENT
Chabé Limousines
A family-owned private chauffeur company founded in Paris in 1921.SCOPE
Brand repositioning, visual identity and creative direction.
Development of the brand universe across identity, photography, art direction, editorial design, digital experience and brand guidelines. www.chabe.frCONTEXT
Founded in Paris in 1921, Chabé has built its reputation on a century of exceptional private chauffeur service. As new mobility platforms transformed the category, the challenge was to reaffirm what made the house fundamentally different — not simply transportation, but a culture of service shaped by discretion, precision and attention.CREATIVE DIRECTION
Discretion as a form of distinction. Rather than adopting the visible codes of luxury, the identity was built around what has always defined Chabé: restraint, anticipation and an exceptional attention to detail. A refined visual system, a cinematic photographic language and a redesigned digital experience brought this century-old culture of service into the present — with quiet confidence.TEAM
Creative Direction: Emma Brante & Masha Kontchakova
Logo, Visual Identity, Graphic Design & Web Design: Emma Brante
Corporate Photography: Masha Kontchakova
Art Direction — Photography: Masha Kontchakova
Chabé Photography: Franck Juery
A CULTURE OF DISCRETION
Photography shifts the focus from the car to the experience — gestures, anticipation, presence and the quiet choreography of service.
MAKING HERITAGE RELEVANT
The identity draws on Chabé’s century-old culture of service — translating discretion, precision and attention into a contemporary visual language.
FROM IDENTITY TO EXPERIENCE
From print to digital, every touchpoint was designed as part of the same experience: precise, understated and unmistakably Chabé.
