DEUX COURONNES
Bringing Armagnac back to the realm of luxury
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CLIENT
Deux Couronnes, Fine ArmagnacSCOPE
Naming, storytelling, brand platform, brand identity, communication strategy, logo design, packaging, art direction and photography
TEAM
Creative Direction — Emma Brante & Masha Kontchakova
Storytelling — Masha Kontchakova
Naming & Brand Identity — Emma Brante
Graphic Design — Emma Brante
Photography — Masha Kontchakova
A ROYAL NAME FOR A FRENCH SPIRIT
Conceived to reposition Armagnac within the world of luxury, Deux Couronnes draws on the legacy of Henri IV — King of France and Navarre, and a figure deeply rooted in Gascony.
The name became the starting point for an identity built around heritage, rarity and contemporary French elegance.
A MARK ROOTED IN HISTORY
Two crowns. Two kingdoms. One monogram. The visual identity translates the story into a distinctive H4 signature, combining historical references with a deliberately restrained graphic language.
DESIGNED AS AN OBJECT OF DISTINCTION
Deep blue, warm gold and tactile materials give the brand its visual signature. Across bottle, label and presentation cases, the identity was designed to convey provenance without nostalgia — and prestige without excess.
ROOTED IN GASCONY
Behind the royal narrative lies a territory. The identity reconnects the prestige of the object with the landscape, time and craftsmanship from which Armagnac originates.
