ORIENT EXPRESS
TRAIN & YACHT
A legend, reimagined.
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CLIENT
Orient ExpressSCOPE
Visual Identity, Branding, Art DirectionCONTEXT
Orient Express commissioned a new visual identity to accompany the rebirth of its legendary train and the launch of its first sailing yacht. The challenge was not to recreate the past, but to translate one of the world's most iconic travel legacies into a contemporary expression of luxury.CREATIVE DIRECTION
Drawing from the decorative language of the train and yacht interiors, the identity combines emblems, typography and ornamental geometries into a contemporary visual vocabulary. Designed to live throughout the journey, it extends from travel documents and menus to room directories, embroidered textiles and the details encountered on board.
TEAM
Art Direction: Emma Brante & Masha Kontchakova
Brand Logo, Visual Identity & Graphic Design: Emma Brante
REIMAGINING AN ICON
Orient Express commissioned a new visual identity to accompany the rebirth of its legendary train and the launch of its first sailing yacht. The challenge was not to recreate the past, but to translate one of the world's most iconic travel legacies into a contemporary expression of luxury.
A LANGUAGE OF TRAVEL
Drawing from the decorative language of the train and yacht interiors, the identity combines emblems, typography and ornamental geometries into a contemporary visual vocabulary — conceived to live throughout the journey.
DESIGNED FOR THE JOURNEY
The identity extends beyond graphic expression into the experience itself — from travel documents to menus, room directories and the details encountered throughout the journey.
