ORIENT EXPRESS
TRAIN & YACHT
A legend, reimagined.
CLIENT
Orient Express
MISSION
Logo, Identité visuelle, Branding
CONTEXT
Orient Express commissioned the creation of a new visual identity system to accompany the rebirth of its legendary train and the launch of its first luxury yacht. The challenge was to extend one of the world's most iconic hospitality brands while preserving the strength of its heritage.
CREATIVE APPROACH
Rather than recreating the past, the identity was designed to reinterpret it. Inspired by the decorative language of the train and yacht interiors, the visual system translates the brand's heritage into a contemporary expression across every guest touchpoint—from printed materials and menus to embroidered textiles and onboard experiences.
Credits
Direction artistique : Emma Brante & Masha Kontchakova. Logo de la marque, identité visuelle et design graphique : Emma Brante