FRENCH BLOOM
0.0% Alcohol. 100% Elegance.
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CLIENT
French Bloom
French organic alcohol-free sparkling wine.SCOPE
Brand world development, creative direction and art direction. Two photographic campaigns, brand content and e-commerce art direction.
Site web : www.frenchbloom.comCONTEXT
Founded by Maggie Frerejean-Taittinger & Constance Jablonski, French Bloom set out to redefine alcohol-free celebration. The challenge was to build a distinctive visual world beyond the bottle.CREATIVE DIRECTION
Making alcohol-free celebration desirable. A visual language built around pleasure, warmth and effortless celebration, extended from campaign imagery to digital content and e-commerce.TEAM
Art direction & styling — Emma Brante & Masha Kontchakova
BUILDING A WORLD AROUND THE PRODUCT
French Bloom had a distinctive product and a clear ambition, but no visual world beyond the bottle. The challenge was to turn a product into a lifestyle — creating a visual territory where alcohol-free celebration could feel as desirable, sophisticated and effortless as the world it sought to reinvent.
Making alcohol-free celebration desirable
The challenge was not to communicate absence, but desire. Rather than borrowing the codes of traditional non-alcoholic drinks, we placed French Bloom within a world of pleasure, intimacy and effortless celebration.
FROM IMAGE TO EXPERIENCE
The visual territory was extended across content and e-commerce, creating a consistent brand experience from campaign imagery to digital expression.
A NEW BRAND WORLD
Building a distinctive visual and photographic identity, transforming a product-led brand into a desirable lifestyle universe.