DOMAINE
CHANSON
Giving three centuries of heritage a contemporary voice.
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CLIENT
Domaine Chanson
A historic wine House of the Bollinger Group.
SCOPE
Brand repositioning, visual identity and creative direction.
Development of the brand universe across photography, art direction, styling, editorial design, Brand film - concept, creative direction & film direction, communication materials and brand guidelines.CONTEXT
Founded in 1750 in the heart of Burgundy, Domaine Chanson is one of the region's oldest and most respected wine houses. Once favoured by Voltaire and Lamartine, it embodies centuries of craftsmanship and quiet refinement.
The challenge was not to reinvent the house, but to guide it into the present—strengthening its relevance while preserving the depth of its heritage.CREATIVE DIRECTION
When heritage finds its contemporary voice. A renewed identity rooted in tradition yet expressed with quiet confidence. Refined labels, a more distinctive visual language and a photographic direction inspired by the still-life paintings of the Dutch Masters combine to create an atmosphere where craftsmanship, history and contemporary elegance coexist naturally.TEAM : Creative Direction — Emma Brante & Masha Kontchakova.
Brand Identity & Visual System — Emma Brante.
Photography & Film Art Direction — Emma Brante
A HOUSE ROOTED IN TIME
Founded in 1750, Domaine Chanson carries nearly three centuries of Burgundian heritage. The challenge was not to reinvent the house, but to reveal its identity with greater clarity and relevance today.
A NEW VISUAL LANGUAGE
Simplifying the range to create greater coherence, distinction and contemporary presence.
A COLOUR PALETTE SHAPED BY BURGUNDY
LIMESTONE
SPRING VINE
COPPER SEAL
CELLAR SHADOW
BUILDING A LIVING BRAND
THE ART OF ATMOSPHERE
Photography became an extension of the brand itself — revealing texture, silence and emotion rather than simply documenting the wines.
THE PEOPLE BEHIND THE HOUSE
