VEUVE CLICQUOT
La Grande Dame
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CLIENT
Maje, ParisSCOPE
Brand Strategy
Visual Identity
Logo Design
Packaging SystemCONTEXT
In 2004, I was commissioned to create the visual identity for a young Parisian fashion label with the ambition of becoming an international fashion house. More than two decades later, the identity remains the brand's signature today.CREATIVE APPROACH
The identity was conceived to transcend trends rather than reflect them. A restrained wordmark, a refined typographic system and a singular visual language came together to express modern femininity with quiet confidence. Designed to endure, the identity has accompanied the brand for more than two decades without losing its relevance.
LUXURY, REVEALED IN FRAGMENTS
Conceived as a photographic series for La Grande Dame, the art direction explores luxury through suggestion rather than display. Feathers, silk, light and texture reveal the cuvée in fragments — allowing rarity to emerge through restraint.
